Ride & Create | Laurianne Melierre
‘You must listen to your bike. They know a lot about their owner's personality.’
On her bright orange Brompton, Laurianne Melierre skilfully navigates the beautiful neighbourhoods of Paris with equal parts curiosity and power. It’s the same energy and passion the polymath puts into her professional life broadcasting and creating.‘I have a lot of energy to spare, I think I am an “intense” person.’ She says without hesitation.
Born in Lyon, Laurianne is the founder and director of PLUME, an editorial agency based in Paris run by journalists. Since 2018, its authors, strategists and editors from around the world have been setting the tone for brands in fashion, design, wellness, culture and tech. Curious by nature and passionate about many subjects like travel, fashion and culture, Laurianne previously worked for various magazines and newspapers such as Glamour and Le Parisien, alongside TV and radio work.
Since launching Plume in 2018, Laurianne has been rather busy. Alongside writing and editing she does podcast and TV work, talks, collaborations, and interviews with a string of prestigious personalities including Serena Williams, Roger Federer, Assa Traoré, Claudie Haigneré, Aya Nakamura and Emma Chamberlain. But mega-famous work subjects aside, the topic that really lights the fire in her eyes today is the bicycle.
‘I find that the bicycle is an incredible therapeutic tool, whatever the environment, whether you are a few kilometres from your house or the other side of the world. For me, it is a way of truly exploring a territory, at your own pace, on you own terms.’